Workbook includes
35 minute welcome video and mini training
A 5,000 word in depth mini course with explanations, prompts, fill in the blanks and examples to guide you through the entire process.
Strategy Breakdown: Goal Creation, Life Tending, Ideal Client Outline, Brand Mood Exploration, Brand Values Creation, Finding your differentiation and charm, Outlining Why, Purpose, Vision and Mission, Demystifying Niching, Competitive Analysis, Creating your Offerings, Curating Visuals.
Bonus Content: Naming your Brand, Creating Content Pillars & Storytelling AND Yearly, Quarterly and Monthly financial planning and goal breakdown
Lifetime access to updates and add-ons
This is workbook is for
Creative business owners who are ready to gain clarity through foundational exercises and to understand their vision more clearly. This workbook gives you all the tools, examples and prompts to create actionable steps toward your goals.
Delivery
After purchase, you’ll get a link to download a PDF with a link to the workbook that is hosted on Notion. Notion is a free all-in-one workspace where you can write, plan, collaborate and get organized - it allows you to take notes, add tasks, manage projects & more. Imagine a lego structure. The PDF will guide you through next steps and how to start on the workbook right away.
“This workbook is a game changer”
“It’s like a collection of really solid business advice from your best friend and I’m so grateful to have been able to be a part of this. It’s totally changed what I feel like I’m capable of in terms of growth and evolution for Folk & Fire and I can sincerely say that I wouldn’t have dreamed up the future I have without you!”
Read More from Sia | Folk & Fire
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The brand values section was irrevocably helpful to me to really dig in and make sure my dreams for the future and who I am will jive and make sense with each other
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I liked it! I mostly used the app on my phone and was able to go through the workbook easier that way. It was a bit of a learning curve but I mean, what isn’t?
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Herbalism/ selling herbal products and sharing knowledge
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Realizing that while I don’t want to teach herbalism in a school format, I want to be able to create a space both in person and online where that knowledge can be shared consistently. I also realized how absolutely vital it is to me to look for a community garden space where people can grow their own medicinal herbs because foraging isn’t always an option. Also realized it’s important to me to continue finding ways to get medicine to those who maybe can’t afford it, or who don’t have the physical abilities to make it themselves regardless of a community space.
“I loved the word choice of embodiment & the focus on life tending.”
Jess this was phenomenal! Such thoughtful questions and such an excellent jumping off point and I continue to solidify my brand. I think I was in the perfect position to get the most out of this tool, as we've chatted about where I'm at in my business currently. It was immensely helpful to me
Read More from WideSky Lit
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Brand Values + Positioning. This was where I was in freaking flooooooooow and in that first draft ended up writing a couple of things that I'll definitely use in my web copy. I was so inspired by the questions and loved thinking through the WHY behind the values and the part of the experience I offer that makes me stand apart.
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Oh I use Notion personally for a lot of things (read: everything) so I loved it and it was really straightforward!
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Editing: copyediting + proofreading.
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I LOVED the word choice of "embodiment" and the focus on life tending. I hadn't previously considered that my business is an extension of myself not in the sense that I have to put my entire self out into the world when promoting my business, but in the sense that I need to care for myself in order to care for my business, and the way I can set myself apart is by being true and authentic to myself.