editorial branding wildflower clinic
When Dana from Wildflower Clinic approached me to capture the essence of her Chinese herbal medicine practice, I knew we had an opportunity to really stand out in the herbal industry with something a little different. Her vision was clear: an editorial and elevated style that resonated with the very essence of her brand. Our goal was to create a visual narrative that felt both high-end and deeply connected to her unique approach to healing.
One of the most striking elements of the shoot was the use of red, a color deeply embedded in Dana’s brand identity. From the vibrant goji berries to the delicately dried flowers, each element was thoughtfully selected to tell the story of Wildflower Clinic. Poppies, in particular, played a significant role. These flowers, woven into Dana’s brand story, symbolize the blend of beauty and strength inherent in her practice.
From the tactile experience of holding a jar of dried herbs to the serene practice of Qi Gong, every detail was meticulously planned. This wasn’t just a shoot—it was a visual exploration of what makes Wildflower Clinic unique.
The final images exude the editorial feel Dana desired. There’s a sense of calm, yet an undeniable energy that comes through—much like the Qi Gong practice she teaches. The high-end, refined aesthetic was achieved not just through the studio setting or the outfits, but through the authenticity and passion Dana brings to her work. Each frame tells a story, not just of the products she uses, but of the care, intention, and depth behind every aspect of Wildflower Clinic.
Ready to Elevate Your Brand?
If you're looking to create an elevated and editorial visual story for your brand, let's connect! Whether you're in the wellness industry or another creative field, I specialize in crafting imagery that captures the essence of your unique vision. Visit my contact page today to start planning your next photoshoot!
